Our founding team have been working together for over 20 years in iGaming successfully operating over 10 casino and bingo brands. Our track record includes building the UK’s first B2B bingo platform and listing on AIM Stride Gaming plc. The team have generated cash sales in excess of £200m.

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Our team include specialists in gamification of user journeys, rewards and challenge engine programs creating a unique and compelling user experience.
Our Gamification Toolkit optimises engagement and monetisation with five essential features: event-based engine, challenge engine, daily retention games, personal and group jackpots, and exclusive content.

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Our technology stack incorporates AI algorithms, complemented by our event-based engine, which tracks individual behaviour to deliver a highly personalised offering.

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Our in-house marketing agency specialises in multi-channel acquisition, encompassing ATL marketing, digital acquisition, SEO, social media, affiliate marketing, and search. The acquisition team is seamlessly integrated with our retention operation, ensuring a unified and consistent voice while maximising retention levels.

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Our creative team consists of experts in various fields, including UX/UI, print design, game design, event-based engines, and gamification of user journeys. We also specialise in rewards and challenge engines, all aimed at delivering an unparalleled, personalised, and engaging user experience to maximise player value.

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Our team possesses more than six years of experience in unlocking the multi-channel potential, having operated sites like Grosvenor Casinos, the UK's largest retail operator, and Aspers Casino, the UK's fourth-largest retail casino. Additionally, we have worked with Mecca Bingo, the UK's second-largest retail bingo operator.

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Eitan Boyd

CEO

Eitan is a serial entrepreneur with over 20 years of experience in the iGaming industry. Eitan set up the first UK based Bingo led operation in 2002 which was sold to 888 Holdings in 2007 for a consideration of $40m. In 2009, 888 Holdings acquired his next bingo venture for £60m and in 2012 Eitan set up his 3rd venture, Stride Gaming, which he listed on AIM in 2015 and was acquired by the Rank Group, the owners of Mecca Bingo, in 2019 for £115m.

Simone Rohler

Creative Director

Simone has extensive experience in designing and design management for the digital gaming industry. She brings a strong focus on integrated design by fostering collaboration and communication across all design disciplines, engineering and marketing. Simone ensures that projects are not only aesthetically pleasing and on brand but also sustainable, efficient, effective, high in quality and consistency and are completed on time and within budget.

John Mac Pherson

CTO

John is a technologist with over 21 years experience, of which 16 years come from the iGaming industry. John has a wealth of experience building and supporting iGaming platforms both in regulated and non regulated markets. During his tenure with Stride Gaming plc and Rank Group plc, John was responsible for heading a division of over 100 people.

Gerard Cateau

Operations Director

Gerard is a results focused leader with over 20 years of experience in the gaming industry. Gerard’s expertise include managing front line demands together with mid and back-office requirements . His strength and interest have always been in developing highly effective teams, mentoring individuals and empowering people to realise their full potential.

Sophie Pranczke

Customer Experience Director

Sophie has 17+ years of experience in gaming, specializing in CRM, retention, and lifecycle marketing. She’s passionate about customer engagement, gamification, and building data-driven strategies that drive player loyalty. At Fourfifty, she’s focused on shaping the customer journey, promotions, and engagement strategies to create an exceptional customer experience.

Unlock your Omni Channel potential

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Eitan Boyd

Simone Rohler

John Mac Pherson

Gerard Cateau

Sophie Pranczke

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